OwlyGPT serves as Hootsuite's AI-driven assistant tailored for social media experts, focusing on the creation of content, performance analysis, and insights derived from current social interactions instead of relying on stale data. Seamlessly integrated into the Hootsuite interface and enhanced by Talkwalker’s sophisticated social listening capabilities, OwlyGPT tracks emerging trends, assesses audience sentiment, and monitors competitor movements in real-time. It is capable of producing on-brand captions, visuals, post suggestions, hashtags, usernames, video scripts, and more, ensuring that all generated content aligns perfectly with your brand’s voice and style requirements. Users have the flexibility to create content from scratch, modify existing posts, or develop ideas based on uploaded images, with OwlyGPT also supplying suitable image resources to complement the captions. Furthermore, it provides strategic advice that encompasses engagement, crisis management, and audience targeting, offering tailored suggestions fine-tuned for each social media platform. Overall, this innovative tool empowers social media professionals to enhance their content strategy and engagement efforts effectively.